Skip to Section Navigation | Skip to Content

West Coast Green

 home | contact us | get email updates

Schedule Topics

2010 Daily Schedule


The following schedule is intended to provide a general guide for your scheduling consideration. However, please note that session times are subject to adjust slightly. Any changes will be reflected here as adjustments are made.

Schedule TopicsTracks
Click on tabs below to view schedule by day
  • Thursday, September 30th
  • Friday, October 1
  • Saturday, October 2
ROOM Herbst
Pavilion
Southside Theatre
Building D
C260 C370 C362 C210 C235
  Keynotes Sessions Sessions Sessions Sessions Sessions Sessions
8:00 - 8:30 Breakfast & Networking            
8:30-9:00              
9:00-9:30 Opening Keynote
Gavin Newsom, Mayor of San Francisco (Invited) - Welcoming Remarks
Doug Davis, Vice President, Intel Architecture Group + 2 very special surprise celebrity guests -
Unveiling Intel's Future-Forward Technology
William McDonough, Founder, McDonough & Partners - Cradle to Cradle Around the World
           
9:30-10:00              
10:00-10:30              
10:30-11:00              
11:00-11:30 Networking Cafe            
11:30-12:00 Technology’s Role in Developing The Integrated Cities Of Tomorrow
Lorie Wigle,
General Manager, Intel
Engage 360 – California’s New Clean Energy Brand (CPUC)
Dian Grueneich,
Commissioner, California Public Utilities Commission
Creating &
Recognizing Competitive
Advantage (SWOT) Analysis

Cathy Chiu,
Principal, Falcon
Group
Using Prefab to Get to Net Zero
Naomi Porat,
CEO, ZETA Communities
David Johnston,
President, What's Working
David Springer
Regenerate! Resilient Urban Design
Jim Heid,
Founder, Urban Green
Innovation Pipeline - Stories from the Trenches!
Diane Loviglio,
VP Business Development, Wattbot
EPA Water-Saving Program for Homes
Peter Yost,
Director of Residential Services, GreenBuildingAdvisor
.com
Alex Wilson,
Founder & President, Building Green, Inc.
12:00-12:30              
12:30-1:00    LUNCH BREAK
1:00-1:30  
1:30-2:00 Bill McDonough - Unplugged!/strong>
Wiliam McDonough,
Principal, William McDonough + Partners / MBDC
Gaming For a Positive Future
Mathias Crawford,
Research Manager, Institute for the Future
Financial
Preparation
& Expectations

Jeff Burkland, Principal, Burkland Consulting
Can Utilities Be Sustainable?
Dian Grueneich,
Commissioner, CA Public Utilities Commission
Successful Retrofit Programs: Lessons From the Field
Jared Asch,
National Director, Efficiency First
Radical Transparency: Next Wave of product certifications
Heather Gadonniex,
Managing Sustainability Partner, Sustainability, MindClick SGM
Community Scale Graywater - Unprecedented Innovation!
Paul Kephart,
President, Rana Creek
2:00-2:30              
2:30-3:00              
3:00-3:30 Smart Grid and Smart Buildings
Rich Lechner,
VP Energy & Environment, IBM
Sales, Marketing & Branding
Joe Preis, Founder, GreenBuildingPower
.com & Keiretsu Forum
Power of 10: Incremental vs. Transformative Change
James Hanusa, Bay Area Coordinator, 10-10-10 Campaign
Johanna Partin - SF Mayor's Office (Invited)
Melanie Nutter - SF Dept of Environment (Invited)
Products & Trends in Green Building
Alex Wilson,
Founder & President, Building Green, Inc.
Business Strategies for Meeting Water Challenges
William Sarni,
Founder and CEO, Domani
Concentrated Sunlight: New Technologies for Daylighting the Building Core
Dr. Lorne Whitehead,
Professor of Structured Surface Physics, University of British Columbia & Founder, SunCentral
3:30-4:00              
4:00-4:30              
4:30-5:00   Seeing Beyond the Glare of Eco-Bling
Peter Pfeiffer, Principal, Barley & Pfeiffer Architects
Private & Public Funding Options
Jon Bonanno, Chairman, Principle Power & Keiretsu Cleantech Investment, Committee Chairman
Cal Green: 2011 Building Code
Racquel Palmese, Managing Editor, Green Technology
Using Innovation Games to Change Market Perception
Lisa Galley, Managing Principal, Galley Eco Capital LLC
After the Launch: Achieving Market Success in the Clean Economy
Jeff Weinberger,
Principal, DS3 Consulting
Solutions Salon: Networking & Problem Solving
Darian Heyman, Code Green Agency
Bonnie Nixon, Code Green Agency
5:00-5:30              
5:30-6:00              

ROOM Herbst
Pavilion
Southside Theatre
Building D
C260 C370 C362 C210 C235
  Keynotes Sessions Sessions Sessions Sessions Sessions Sessions
8:00 - 8:30 Networking Cafe            
8:30-9:00              
9:00-9:30 Opening Keynote
Arnold Schwarzenegger, Governor of CA (Invited) - Reform and Progress
IBM Presentation and Announcement
Van Jones, Founder, Green For All, (Invited) - Moving from Hope to Change
           
9:30-10:00              
10:00-10:30              
10:30-11:00              
11:00-11:30 Networking Cafe            
11:30-12:00 The Future of Prefab
Michelle Kaufmann, AIA, LEED AP, Principal, Michelle Kaufmann Studio
Jennifer Siegal, OMD, Corp
Allison Arieff, Columnist, New York Times
Ann Hand, CEO, Project Frog
How to Grow Smarter Buildings
Dave Bartlett,
VP Industry Solutions, IBM
Home Energy Management – the Smart Home of the Future
Ryan Parker, Embedded Computing Group, Intel
Designing For Positive Impact
Chris Waugh, Practice Lead, Consumer Experience Design, IDEO
Deep Geek: Green Building Materials
Bruce King,
Director, Ecological Building Network
Smart Grid at Work
Michael Kannelos, Editor-in-Chief, Greentech Media
VC Pitch Off
Kathleen Gilligan, Partner, EcoStrategy Group
Jon Bonanno, Chairman, Principle Power & Keiretsu Cleantech Investment Committee Chairman
12:00-12:30              
12:30-1:00   LUNCH BREAK
1:00-1:30  
1:30-2:00 Words vs. Actions: The Latest Research On Green Purchasing Behavior
Suzanne Shelton, President & CEO, Shelton Group
Distributed Solar Power - Scaling Up Renewables
Arno Harris, CEO, Recurrent Energy
Intelligent Transportation Summit
Anthony Eggert,
Commissioner, CA Energy Commission
Applied Brilliance: Resillience & Reignition
Deborah Patton,
President, Applied Brilliance
Transparency & Secrecy: Charting a Course in Sustainability Reporting
Kathleen Gilligan,
Partner, EcoStrategy Group
Karen Janowski,
Parter, EcoStrategy Group
Net Zero Buildings: Lessons Learned From Design & Operations
Scott Shell,
Senior Associate and Sustainability Expert, EHDD Architects
Brad Jacobson,
Associate, EHDD Architects
Peter Rumsey P.E,
Founder & President, Rumsey Engineers
Urban Farming’s Community Impact
2:00-2:30            
2:30-3:00        
3:00-3:30   Smart Systems for Future Communities
Drew Clark,
Director of Strategy for IBM's Venture Capital Group
Scott Green,
Clean Tech/Regional Policy Officer, City of San Jose
Christine Hertzog, Smart Grid Library
Web 2.0 Social Innovation, Crowd Sourcing, to empower innovation
Allison Arieff,
Columnist, New York Times
Optimizing Blended Value Companies
Todd Johnson,
Partner and Energy Practice Leader, Jones Day/td>
Multi-Family Goes Platinum: Living Homes in the Presidio
Steve Glenn, CEO, LivingHomes
3:30-4:00              
4:00-4:30              
4:30-5:00   The Intersection Between Technology & Sustainability
Carrie Freeman,
Eco-Technology Program, Intel
Community Empowerment Through Urban Farming
Martin Melaver,
CEO, Melaver, Inc.
Social Entrepreneurship
David Hopkins,
Co-Author, The Tactics of Hope: How Social Entrepreneurs Are Changing Our World
Beer & Banter with BuildingGreen
Alex Wilson,
Founder & President, Building Green, Inc.
Ann Edminster,
M.Arch, Green Building Consultant, Design AVEnues
Peter Yost,
Director of Residential Services, GreenBuildingAdvisor.com
Creative Green Finance: Valuing Investment in Sustainability
Todd Johnson,
Partner, Energy Practice Leader, Jones Day
Zero Net Energy and the Gadgets of the Future
Jordana Cammarata, Commercial Analyst, CPUC
Gregg Ander, So-Cal Edison
Steven Selkowitz, Lawrence Berkeley Lab
5:00-5:30              
5:30-6:00              
ROOM Herbst
Pavilion
Southside Theatre
Building D
C260 C370 C362 C210 C235
  Keynotes Sessions Sessions Sessions Sessions Sessions Sessions
8:00 - 8:30 Networking Cafe            
8:30-9:00              
9:00-9:30 Opening Keynote
Hunter Lovins, Founder, Natural Capitalism (Invited) - Educating the Next Gen of Sustainability Leaders
Ray Anderson, Chairman, Interface, Inc. - Rising Above Adversity
           
9:30-10:00              
10:00-10:30              
10:30-11:00              
11:00-11:30 Networking Cafe            
11:30-12:00 Spill, Sins, and Starbucks
Eric Corey Freed,
Principal, organicARCHITECT
Innovate with Empathy: Shifting Worldviews through Inspired Communication
John Marshall Roberts, Founder & CEO, Worldview Learning
Creative Financing for Renewable Energy
Adam Boucher,
CEO & Founder, Adam Capital
Reboot! Redefining Californication
Darian Rodriguez Heyman & Bonnie Nixon,
Co-Founders, CODE Green Agency
Making Shift Happen: Changing Our Course From Collapse to Sustainability
Matthew Stein,
Author, "When Technology Fails: A Manual for Self-Reliance, Sustainability and Surviving the Long Emergency"
Residential Rebates Go Live!
Leif Magnuson,
Residential Green Building Coordinator, EPA
Companies On A Mission: Entrepreneurial Strategies For Responsible Growth
Mike Russo,
Professor University of Oregon,
Author “Companies on a Mission”
12:00-12:30              
12:30-1:00    LUNCH BREAK
1:00-1:30  
1:30-2:00 IT Meets ET: what do we do about it?
Daniel Kammen,
University of California, Berkeley
The End of Green Messaging?: How Community Engagement is Superseding Corporate Communication
Amy Skoczlas Cole,
Director, eBay Green Team
Adam Werbach,
Global CEO, Saatchi & Saatchi
Putting Nature and People to Work: Ecological Public Space
Bry Sarté,
Principal & CEO, Sherwood Design Engineers
Ken Hayes, Developer, Kinsey Probasco Hayes Development
Haiti: Rising with the Rubble
Bruce King,
Director, Ecological Building Network
Passiv Haus: Getting Aggressive
Prudence Ferreira,
CEO, Integral Impact Inc.
Nabih Tahan,
Principal, BauTechnologies
Graham Irwin,
Principal, Essential Habitat
Women’s Ways Of Leading In Green
Kira Gould,
Director of Communications, William McDonough + Partners
In Development
2:00-2:30              
2:30-3:00              
3:00-3:30 In Development Educating the Next Generation of Sustainability Leaders
Hunter Lovins, Founder & President, Natural Capitalism Solutions
Gregory Miller, Google.org
In Development Ecological Bionics (Living Infrastructure for Sustainable Communities)
Josiah Cain,
Principal, Design Ecology
In Development Complete Solutions for Mobile Urbanism
Timonie Hood, Green Building Coordinator, US EPA Region 9
In Development
3:30-4:00              
4:00-4:30              
4:30-5:00              
5:00-5:30              
5:30-6:00              

View 2010 Program Highlights